Re-imagining legacy gambling in a digital world
Scratch cards, postcode lottos, and buying a digital scratch card at checkout.
The gambling industry has remained remarkably unchanged for decades. While every other sector has undergone digital transformation, the core mechanics of chance-based entertainment have stayed frozen in time.
Scratch cards still use the same physical mechanics they did in the 1970s. Postcode lotteries rely on antiquated address-based systems. The experience of purchasing a lottery ticket at checkout has barely evolved since its inception.
The Digital Opportunity
What if we could preserve the simple joy of these legacy games while bringing them into the modern era? What if provable fairness, instant settlement, and global accessibility could be combined with the familiar mechanics people already love?
This is the question driving our work at ICG. We're not trying to replace traditional gambling — we're trying to evolve it.
What We're Building
Our approach combines the tactile satisfaction of physical games with the transparency and efficiency of blockchain technology. Every scratch, every reveal, every payout — all verifiable, all instant, all fair.
The future of gambling isn't about abandoning what works. It's about making what works even better.